Offered at Jaipur  |  AICTE Approved


FMS-IRM is a premier in the field of Rural Management and is the pioneer institute of Northern India offering specialization in Rural Management & Rural Marketing. The PGDM-RM programme offered at FMS-IRM is a unique programme with Dual specializations in Rural Banking and Finance Management (RBFM) and Agri – Business Management (ABM).

To meet the need for professional managers in rural organizations and rural market oriented business houses, IRM offers a well knitted PGDM-RM programme, bearing in mind, the complex environment in which these organizations work. The priority is always given to the nurturing of young talented managers through a well-structured and practice oriented programme structure so as to enable them to undertake challenging responsibilities in the rural environment.

These programmes are based on the pattern of similar programmes offered by top notch B-schools in India and abroad. The two year programme, spanning over four semesters, consists of 42 theoretical courses in respective stream and two industrial internship programmes. In the first year the focus is to introduce curriculum related to various fundamental management streams followed by 20 days Winter Internship and 60 days Summer Internship. In the second-year, the students can choose their dual specialization subjects.

It is observed that students of both the streams, the PGDM and the PGDM-RM has immense job opportunities arising out of the new operational strategies of the MNCs, to gain an entry into the huge untapped rural markets. It has been distinctly seen that telecom, banking, insurance, automobile, power and retail sectors have all focused their attention towards the growing rural markets. As a result, these young managers from IRM are in great demand from all these segments of the economy. They enjoy superior bargaining power and advantage over others in acquiring a robust career path and enormous value additions.


FMS-IRM is a premier in the field of Rural Management and is the pioneer institute of Northern India offering specialization in Rural Management & Rural Marketing. The PGDM- RM programme offered at FMS-IRM is a unique programme with specializations in :

  • Agri – Business Management (ABM)
  • Rural Finance (RF)
  • Rural Marketing (RM)
  • Digital Business Management (DBM)


Programme Education Objective of PGDM-RM is to:
Educate and prepare students with the knowledge, analytical ability, and skills to provide leadership for organizations development. Develop ethical values to work for sustainable and equitable development Develop decision - making ability, critical and lateral thinking skills using both quantitative and qualitative analysis. Develop conceptual and exploratory skills to work for rural development. Build comprehensive knowledge and skills for initiating and growing enterprises.

After the Completion of the programme the graduates shall be able to :
Apply knowledge of management theories practices and demonstrate managerial skills for solving business problems. Foster analytical and critical thinking ability for data based decision making. Develop value based leadership ability and practice collaborative skills. Support development organizations to take informed decisions in planning, building and managing development organization. Design, implement, monitor and evaluate projects and programme for rural development. Demonstrate knowledge, skills and ability to work as policy makers, analyst and consultant. Have innovative mindset and will demonstrate resourcefulness to lead rural entrepreneurial and strategic ventures.



The Faculty employs the latest techniques in teaching and training the students. The methods used are the class room sessions, seminars, workshops, group exercises, take home assignments, case studies, term papers, presentation of written and oral reports, business and behavioral games and field practices of varying duration. There are guest lectures by visiting dignitaries on a regular basis.


In order to inculcate organizational discipline among the students and to make the learning process more effective it is mandatory that students obtain a minimum of 75% attendance in each course, to be allowed to appear for the examination.

Evaluation & Grading

Evaluation of student performance in each subject-unit has three components2

  • (a) Continuous Evaluation
  • (b) Mid-Term Examination
  • (c) End-Term Examination

Continuous evaluation is carried out through various devices such as Class Participation, Unannounced Quizzes, Assignments, Term Papers, Case Presentations, Class Tests & Live Projects. The Mid-Term Examination is an online evaluation process wherein the students appear on a computer based online objective examination. A written End-Term examination at the end of each semester concludes the evaluation of the student for that semester. In addition, an assessment of Managerial Traits (MT) of students in terms of general conduct in the campus, overall discipline, organizational skills, leadership abilities and communication skills will be done by a separate panel nominated by the President who keeps a close vigil on each student and also interacts with each faculty member, before awarding the above marks to the students.


examination is represented by grades on a ten point scale as mentioned below:

Marks Grade Qualitative Description Grade Point
91 – 100 A++ Exceptional 10
81 – 90 A+ Excellent 9
71 – 80 A Very Good 8
61 – 70 B+ Good 7
51 – 60 B Above Average 6
40 – 50 C Average 5
Below 40 F Fail 0

The semester performance of the student is indicated as SGPA (Semester Grade Point Average) at the end of each semester. The CGPA (Cumulative Grade Point Average) is used to describe overall performance in all subjects in letter grades which a student has obtained.

Minimum Academic Requirements :

  • 1. The student must score a minimum Grade ‘C’ in each subject unit.
  • 2. The minimum passing Semester Grade Point Average (SGPA) for each semester is 5.0.

The student should secure a minimum overall Cumulative Grade Point Average (CGPA) of 5 at the end of final year to be declared as ‘Pass’.


Training is imparted on a customary basis in the form of Need Assessment Programmes, Personality Development Workshops, Placeability Enhancement Training, Simulation Exercises, Industry Interaction Programmes and Village Stay Programmes. Moreover, the Summer Internship Programme (SIP), Winter Internship Programme (WIP) and the project presentation component deliver maximum exposure to the students on real life situations and on field realities. Summer Internship Programme is conducted at Off-Campus Centers (OCC) which comprises of a network of companies and developmental organizations, listed out by the CPC.