MRF
AMUL
Berger Paints
IDBI Bank
Our PGDM in Rural Marketing is designed to give you the skills to navigate and succeed in the dynamic rural business environment.
Our PGDM in Rural Marketing is specifically tailored to provide a comprehensive understanding of marketing strategies designed for rural areas. This special program is carefully designed to provide the skills and knowledge needed to effectively penetrate the market, understand the unique needs of rural consumers, and strategically promote products and services in rural areas. I am. By combining theoretical insights with practical experience, students are prepared to master the challenges and opportunities of rural marketing.
Our PGDM-RM (Postgraduate Diploma in Management – Rural Management) program is at the forefront of meeting the unique needs of rural marketing. With an emphasis on practical application and real-world scenarios, students will not only understand the nuances of rural markets, but will develop the ability to develop strategies that resonate with a diverse rural consumer base .
The programme PGDM/PGDM-RM is a specially designed rigorous academic program that transforms students into highly accomplished individuals with significant domain expertise, analytical abilities, business acumen, and the ability to execute effectively. During their summer internships, students are guided by accomplished faculty members with a strong background in research and teaching. They acquire foundational classroom knowledge and learn to apply it to real-world business situations, honing their problem-solving skills at both conceptual and practical levels. At IRM, students are also active in Corporate Competitions, Online certifications, and diverse sports and club activities, contributing to a well-rounded education.
Dr. Terjani Goyal, Director, FMS-IRM, Jaipur
PGDM -RM (Post Graduate Diploma in Management- Rural Management) in Rural Marketing is a specialized program that focuses on developing skills and knowledge related to marketing strategies and practices specifically targeted towards rural markets. It aims to equip students with the necessary tools and insights to effectively understand, reach, and serve rural consumers and promote products and services in rural areas.
The program typically covers a wide range of topics related to rural marketing, including rural consumer behaviour, market research in rural areas, distribution and logistics in rural markets, branding and communication strategies for rural audiences, and understanding the socio-cultural aspects of rural communities.
The curriculum of a PGDM-RM in Rural Marketing program may include courses such as:
Post Graduate Diploma in Management- Rural Management in Rural Marketing focuses on understanding the unique characteristics, needs, and preferences of rural consumers. Students learn about the cultural, social, and economic factors that influence rural buying behavior and decision-making processes.
Students master the art of conducting targeted rural market research. They develop adept skills in data gathering, meticulous analysis of market trends, robust opportunity identification, and comprehensive assessment of demand for products and services in rural areas.
Explores the challenges and strategies involved in distributing products and services effectively in rural areas. Students learn about developing distribution networks, managing logistics, last-mile delivery, and optimizing supply chains to reach rural consumers efficiently.
Students gain insights into designing effective branding and communication strategies for rural markets. They learn how to create brand awareness, develop rural-specific marketing campaigns, use traditional and digital media channels, and community engagement.
This course focuses on building sales capabilities and managing distribution channels in rural areas. Learn about sales force management, rural sales techniques, building and managing rural sales networks, and creating effective sales strategies for rural markets.
Students engage in practical projects and case studies related to rural marketing. They work on real-world scenarios, analyze rural marketing challenges, develop marketing plans, and propose innovative strategies to address rural market dynamics.
Successful completion of the PGDM Rural Marketing program leaves graduates well-positioned to pursue diverse career paths in the dynamic field of rural marketing. Her comprehensive two-year program, which combines theoretical knowledge and practical experience, provides students with deep skills to navigate the complexities of rural markets. Potential career opportunities include:
The program's immersive approach, which includes industry exchanges, site visits, and rural experience programs, uniquely positions graduates to make meaningful contributions to the field of rural marketing. As the rural economy continues to play an important role in India's growth, professionals with rural marketing expertise are in high demand across various industries.
Gain comprehensive skills and strategic financial understanding through the PGDM program and aim for success in the dynamic financial sector.
To be eligible for our PGDM program in Marketing Management, you need to fulfill the following criteria:
Engage in a dynamic, globally relevant curriculum for managerial success
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Master your leadership, strategic thinking and problem-solving skills with our carefully designed PGDM program for global success.
The impact of IIRM on my career is remarkable even after 24 years of graduation. The senior faculty members who acted as mentors and experts in their fields have helped shape my thinking and leadership abilities in a positive way. The rigorous curriculum that incorporated case studies, simulations, and real-world projects have honed my problem- solving skills, which are essential in this field of management.
It is also great to know that the placement cell of IIRM worked tirelessly to secure top-notch job opportunities for students. This shows the dedication of the institute towards its students' career growth. The alumni network is also a valuable resource that can help in networking and professional development. Overall, it is evident that IIRM Jaipur is a great institution that provides an excellent learning experience and prepares students for successful careers in management. Thank and I hope the institute continues to produce successful professionals.
I am proud to be an alumna of this management institute. The faculty members were not only experts in their fields but also approachable and supportive. Biggest advantage i find was a very diverse batch from across all parts of the country. Also with different acedemic background (engineering/ management / Agricutlutre etc.) of students was a boon.
The institute had strong ties with leading companies, and the placement cell worked tirelessly to secure internships and job opportunities for us. Additionally, the institute's alumni network played a crucial role in my professional growth, connecting me with mentors and opening doors to new opportunities. I highly recommend this management institute to aspiring business professionals.
It is my pleasure to place on record the wonderful years I had under the roof of my beloved IIRM. College life is an important phase in a student’s academic journey after the numerous formative years of schooling. While undergoing my Post Graduation at IIRM, I cherished the feeling of studying at an Institute, which focused on career enhancements along with overall skill development with the seamless mix of academics and extracurricular activities. The professors are dedicated experts in their respective subjects and are talented, committed and genuinely caring.
I would always be grateful to IIRM College for giving me a multi-dimensional learning by providing the apt mix of academics, industry exposure, attitude and leadership.
