Our PGDM in Rural Marketing is designed to give you the skills to navigate and succeed in the dynamic rural business environment.



PGDM in Rural Marketing: Navigating Rural Dynamics

Our PGDM in Rural Marketing is specifically tailored to provide a comprehensive understanding of marketing strategies designed for rural areas. This special program is carefully designed to provide the skills and knowledge needed to effectively penetrate the market, understand the unique needs of rural consumers, and strategically promote products and services in rural areas. I am. By combining theoretical insights with practical experience, students are prepared to master the challenges and opportunities of rural marketing.

Our PGDM-RM (Postgraduate Diploma in Management – Rural Management) program is at the forefront of meeting the unique needs of rural marketing. With an emphasis on practical application and real-world scenarios, students will not only understand the nuances of rural markets, but will develop the ability to develop strategies that resonate with a diverse rural consumer base .

Message from The Director

The programme PGDM/PGDM-RM is a specially designed rigorous academic program that transforms students into highly accomplished individuals with significant domain expertise, analytical abilities, business acumen, and the ability to execute effectively. During their summer internships, students are guided by accomplished faculty members with a strong background in research and teaching. They acquire foundational classroom knowledge and learn to apply it to real-world business situations, honing their problem-solving skills at both conceptual and practical levels. At IRM, students are also active in Corporate Competitions, Online certifications, and diverse sports and club activities, contributing to a well-rounded education.
Dr. Terjani Goyal, Director, FMS-IRM, Jaipur



PGDM -RM (Post Graduate Diploma in Management- Rural Management) in Rural Marketing is a specialized program that focuses on developing skills and knowledge related to marketing strategies and practices specifically targeted towards rural markets. It aims to equip students with the necessary tools and insights to effectively understand, reach, and serve rural consumers and promote products and services in rural areas.

The program typically covers a wide range of topics related to rural marketing, including rural consumer behaviour, market research in rural areas, distribution and logistics in rural markets, branding and communication strategies for rural audiences, and understanding the socio-cultural aspects of rural communities.

Program Structure

The curriculum of a PGDM-RM in Rural Marketing program may include courses such as:

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Career Opportunities

Successful completion of the PGDM Rural Marketing program leaves graduates well-positioned to pursue diverse career paths in the dynamic field of rural marketing. Her comprehensive two-year program, which combines theoretical knowledge and practical experience, provides students with deep skills to navigate the complexities of rural markets. Potential career opportunities include:

  • Rural Marketing Manager: Leads and strategizes marketing campaigns tailored to rural areas and understands the unique dynamics of rural consumers and markets.
  • Market Research Analyst: Analyzes rural trends, consumer behavior, and market trends and conducts in-depth research to guide marketing strategies.
  • Product Manager – Rural Segment: Oversee the development and promotion of products specifically designed for rural markets, ensuring they meet local tastes and needs.
  • Business Development Executive: Identify and establish business opportunities in rural areas, expand market presence, and foster partnerships with local stakeholders.
  • Brand Manager - Rural Marketing: Manages and strengthens the brand image of a product or service in rural markets using effective communication strategies.
  • Sales and Distribution Manager: Coordinates local sales and distribution networks to ensure efficient product availability and market penetration.

The program's immersive approach, which includes industry exchanges, site visits, and rural experience programs, uniquely positions graduates to make meaningful contributions to the field of rural marketing. As the rural economy continues to play an important role in India's growth, professionals with rural marketing expertise are in high demand across various industries.


Gain comprehensive skills and strategic financial understanding through the PGDM program and aim for success in the dynamic financial sector.


Admission Requirements :

To be eligible for our PGDM program in Marketing Management, you need to fulfill the following criteria:

  • Bachelor's Degree: A bachelor's degree in any discipline from a recognized university or institution.
  • Entrance Exam: Qualify in the entrance examination conducted by our institution or other approved examination bodies.
  • Personal Interview: Successfully clear the personal interview round, which evaluates your aptitude, communication skills, and motivation for pursuing the program.
  • Academic Performance: Demonstrate a strong academic record throughout your educational journey.
  • For more information, feel free to contact us or visit our campus to meet our faculty and learn more about our offerings. We look forward to welcome you.


  • Experienced Faculty: Our faculty members bring a wealth of academic expertise and industry experience, ensuring that students receive practical insights along with theoretical knowledge.
  • State-of-the-art Infrastructure: We provide a conducive learning environment with modern facilities, including well-equipped classrooms, a dedicated finance lab, and access to financial databases and software.
  • Industry Collaboration: Our collaborations with industry leaders and regular industry interactions keep the curriculum updated and provide valuable networking opportunities.
  • Holistic Development: Along with finance knowledge, we emphasize the overall personality development of our students through workshops, seminars, and co-curricular activities.
  • Placement Assistance: Our dedicated placement cell works closely with students to connect them with reputed organizations and help them secure rewarding job placements.

Industry-Oriented Program


Engage in a dynamic, globally relevant curriculum for managerial success


Certificate with International Recognition

Enhance your skills with an internationally recognized Business Analytics qualification from the UK's Institute of Analytics. This Certificate will give you a deep understanding of analytics and prepare you for the dynamic world of data-driven decision-making. Sign up to gain a competitive advantage and explore global business analytics career opportunities.

  • Gain in-depth knowledge of advanced analytical techniques.
  • Gain hands-on experience with real datasets.
  • Improve decision-making skills through practical application.
  • Obtain a globally recognized certification from a renowned institution.
  • Access to business analytics networking and collaboration opportunities.
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Developing Comprehensive Managerial Skills for Global Success

Master your leadership, strategic thinking and problem-solving skills with our carefully designed PGDM program for global success.

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