Transformative journey with PGDM in Digital Business Management, where cutting-edge curriculum meets the dynamic world of digitalization.



Explore PGDM in Digital Business Management

Developing knowledge and skills in the area of digital business is the main objective of the PGDM (Post Graduate Diploma in Management) in Digital Business Management programme. Its goal is to give students the skills and knowledge they need to succeed in the digital age and run successful enterprises online.

Develop a repertoire of key PGDM skills in digital business management, including digital marketing skills, e-commerce strategy, data-driven decision making, and social media management. Gain the expertise you need to navigate and excel in the rapidly evolving digital business environment.

Message from The Director

The programme PGDM/PGDM-RM is a specially designed rigorous academic program that transforms students into highly accomplished individuals with significant domain expertise, analytical abilities, business acumen, and the ability to execute effectively. During their summer internships, students are guided by accomplished faculty members with a strong background in research and teaching. They acquire foundational classroom knowledge and learn to apply it to real-world business situations, honing their problem-solving skills at both conceptual and practical levels. At IRM, students are also active in Corporate Competitions, Online certifications, and diverse sports and club activities, contributing to a well-rounded education.
Dr. Terjani Goyal, Director, FMS-IRM, Jaipur



Digital marketing, e-commerce, data analytics, social media management, mobile technologies, digital strategy, and innovation are just a few of the topics that are commonly covered in the programme. Students gain knowledge of cutting-edge trends and technology influencing the digital landscape as well as how to use them to expand their businesses.

The curriculum of a PGDM in Digital Business Management program may include courses such as:


Industry Exposure & Career Prospects

  • The duration of a PGDM program in Digital Business Management is typically two years. It combines classroom lectures, case studies, real-world projects, industry internships, and workshops to provide students with a holistic learning experience. The program aims to develop a blend of managerial, technical, and analytical skills to excel in the digital business landscape.
  • Upon completion of the program, graduates can pursue careers in various roles such as digital marketing manager, e-commerce manager, social media strategist, data analyst, digital consultant, or digital business strategist. They can find opportunities in industries such as retail, advertising, consulting, technology, media, and more.


Gain comprehensive skills and strategic financial understanding through the PGDM program and aim for success in the dynamic financial sector.


Admission Requirements :

To be eligible for our PGDM program in Marketing Management, you need to fulfill the following criteria:

  • Bachelor's Degree: A bachelor's degree in any discipline from a recognized university or institution.
  • Entrance Exam: Qualify in the entrance examination conducted by our institution or other approved examination bodies.
  • Personal Interview: Successfully clear the personal interview round, which evaluates your aptitude, communication skills, and motivation for pursuing the program.
  • Academic Performance: Demonstrate a strong academic record throughout your educational journey.
  • For more information, feel free to contact us or visit our campus to meet our faculty and learn more about our offerings. We look forward to welcome you.


  • Experienced Faculty: Our faculty members bring a wealth of academic expertise and industry experience, ensuring that students receive practical insights along with theoretical knowledge.
  • State-of-the-art Infrastructure: We provide a conducive learning environment with modern facilities, including well-equipped classrooms, a dedicated finance lab, and access to financial databases and software.
  • Industry Collaboration: Our collaborations with industry leaders and regular industry interactions keep the curriculum updated and provide valuable networking opportunities.
  • Holistic Development: Along with finance knowledge, we emphasize the overall personality development of our students through workshops, seminars, and co-curricular activities.
  • Placement Assistance: Our dedicated placement cell works closely with students to connect them with reputed organizations and help them secure rewarding job placements.

Industry-Oriented Program


Engage in a dynamic, globally relevant curriculum for managerial success


Certificate with International Recognition

Enhance your skills with an internationally recognized Business Analytics qualification from the UK's Institute of Analytics. This Certificate will give you a deep understanding of analytics and prepare you for the dynamic world of data-driven decision-making. Sign up to gain a competitive advantage and explore global business analytics career opportunities.

  • Gain in-depth knowledge of advanced analytical techniques.
  • Gain hands-on experience with real datasets.
  • Improve decision-making skills through practical application.
  • Obtain a globally recognized certification from a renowned institution.
  • Access to business analytics networking and collaboration opportunities.
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Developing Comprehensive Managerial Skills for Global Success

Master your leadership, strategic thinking and problem-solving skills with our carefully designed PGDM program for global success.

Get ready for success with great job opportunities

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